The growth of women’s sports in America
Guest post by Ohio University’s Athletic Administration Program.
As women’s sports gain more fans it isn’t surprising that just last year the women’s College World Series averaged almost 440,000 more viewers than the men’s College World Series. In celebration of the growing popularity of women’s sports, and Women’s Sports Week, here’s a look at the big impact women are making in athletics.
Girls’ participation in sports has grown an average of 50% a year over the last 5 years. In fact, there were over 364,000 high school girls participating in fast pitch softball during the 2014-2015 school year.
Athletic clothing and shoe companies have taken notice and have geared television campaigns specifically towards women for the first time. With half of shoppers on the NBA online site coming from the female population and sales of $5 billion on Nike’s women’s athletic wear in 2014, this group is clearly becoming powerful.
To learn more about the evolution of women’s sports, check out the visual resource below created by Ohio University’s Athletic Administration Program.