If you want an exercise in interesting, pop out to YouTube sometime and take a look at some of the softball skills videos that are posted there. I’d never done it before this morning, but I just finished watching several. All I can say is I wonder how college coaches ever figure out which players to check out based on a video.

I’ve never selected players by video and claim no expertise in this area. These are just my impressions after watching.

Understand that I’ve helped a couple of players put together their skills videos. One was a student of mine, the other one of my team’s players. Having studied video production in school (when video was still edited on tape) and having a decent laptop, I figured I did a credible job of showing off the players. Particularly since I followed the advice in Cathy Aradi’s book Preparing to Play Softball at the College Level on what to show and how long to show it for. But what I found today online definitely made me feel better about what we’d done.

I watched one video where the girl talked so fast and with such sloppy diction that it was tough to make out what she was saying in her introduction. I’m not expecting these kids to be Katie Couric, but at least make sure people can understand what you’re saying. Some of the videos would cross-fade between executions, i.e. the girl would field a ground ball, then there would be a cross-fade right into the next ground ball. It was probably done in the interest of time, but it did make me wonder what was cut out in-between. My understanding, from Aradi’s book and talking with college coaches, is they want to see continuous action. They want to see the error, and how the player recovers. Obviously they don’t want to see an entire video of errors, but one miss in a group of executions is not only ok but desirable, because it’s more honest.

One video I watched had a big section of game film, also listed as something not to do by Aradi. You may think it’s great that your pitcher struck out a kid, but no one knows how good the hitter was. Striking out a career .187 hitter is not that impressive. That same video also included some superimposed commentary intended, I suppose, to help a college coach know just how great the kid is. My guess is the coaches aren’t looking at the results, again because the quality of the opponent is in question. They just want to see the skills. Leave the game films out.

I’ve also talked to several coaches who said they really don’t look at a player’s stats. Making them a feature of the video is a waste of time. The only stats they really care about are your GPA and ACT or SAT scores, because they want to know if they bring you onto the team that you’ll still be eligible once school starts.

Awards and honors are nice, but don’t put too much weight on them. I saw video of a couple of kids claiming to be “All-City” or “All-Conference” as a freshman. After watching their skills all I could conclude is it must be a weak city or conference. They were competent, but no one you’d expect to build your team around.

If you’re going to add music, I’d say forget the ’70s porno music and get something stronger and more upbeat. But then, I have a musical background so I notice those things. I have no idea what the college coaches feel about it, although I’d guess since they’re human that having good music might encourage them to stick with your video a little longer, if for no other reason than to hear the rest of the song.

Speaking of sound, if you’re doing the filming remember that the camera has a microphone. Be careful what you say while taping. I saw one video where the coach or dad (or coach/dad) had to throw in a “good” or a “nice job” after every routine execution. If I were a college coach watching the video, I’d want to make those decisions myself. No need to comment on every skill.

My very favorite, though, was a video that started out with a 10 second promo for the video house that shot it. I really hope they added it just for the YouTube version, and not to send out to college coaches. That would be a real lack of prioritization in my mind. I don’t know if it would hurt the player from a recruiting standpoint, but it would definitely turn me off as a coach.

If you’re getting ready to shoot a recruiting video, check out what’s on YouTube before you start to see what you like and don’t like. Here’s another good resource, courtesy of Cindy Bristow of Softball Excellence. And definitely pick up Aradi’s book. It could help you avoid some classic mistakes.